Performance-Based Advertising
Cost-Per-View (CPV)
Cost-per-view, or CPV, is a performance-based marketing design where marketers pay for each view of their ad. Performance-based marketing provides marketers with flexibility in managing their marketing budget plans. When picking a performance-based advertising platform, advertisers need to consider their specific marketing objectives.
Pay-Per-Click (PPC)
Pay-per-click, or PPC, is a popular kind of performance-based advertising where advertisers pay each time a user clicks on their ad. Cost-Per-Action (CPA)
Cost-per-action, or CPA, is a performance-based marketing model where marketers pay for a particular action or conversion, such as a download, lead, or sale. Cost-Per-View (CPV)
Cost-per-view, or CPV, is a performance-based marketing design where marketers pay for each view of their ad. Performance-based advertising offers advertisers with flexibility in managing their advertising spending plans. When choosing a performance-based advertising platform, advertisers need to consider their particular marketing goals.
